Hi, I’m Jana — an independent Creative Leader & Designer. I help companies turn complex challenges into meaningful products, services, and brands.
What I do
I work with startups and international companies that want to innovate. Working across disciplines and industries, I always focus on human-centered design.
I help uncover key audience needs, define your brand, product, or service vision, and bring it to life through design. When things feel unclear, I translate insights into tangible solutions that create value for both business and the people you serve.
My Expertise
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Leading Insights & Strategy
Team leadership and mentoring
Innovation facilitation, stakeholder management & training
Human centered research, Design Thinking and service design processes
Market & customer data analysis and user journey development
Prioritization, roadmapping and storytelling for scale
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Designing Experiences
Hands-on design of digital products and services (UX & UI and design for AI)
End-to-end experience design (including physical and service touchpoints)
Creative direction, visual design & design systems
Prototyping & testing
Illustration, photography & animation
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Building Brands
Brand strategy, competitor analysis & insights
Brand architecture and offering
Design of visual and verbal identity for all brand touchpoints
Brand toolkits, guidelines and marketing rollout
Management of internal and external design teams for brand consistency
Select Clients
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Target, Bosch, Merck, Anheuser-Busch InBev, Facebook, Capital One, Intel, Starbucks, H&M, Ericsson, ConAgra, Del Monte, Sutter Health
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Wealthfront, Reev, Penny Finance, Apiary Life, Sunday Health, Wellthy, Tuktu Care, The Holding Co., Orange, IDW
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Bill & Melinda Gates Foundation, Hewlett Foundation, Oakland Museum of California, Arizona University, United Nations FP2030, IDEO.org
Design Leadership
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Brand Development
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Customer Insights
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Product & Service Design
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Design Leadership • Brand Development • Customer Insights • Product & Service Design •
IDEO
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Bosch
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Ericsson
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California Academy of Sciences
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Starbucks
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H&M
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ConAgra
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Sutter Health
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Wealthfront
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Oakland Museum
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Gates Foundation
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IDEO 〰️ Bosch 〰️ Ericsson 〰️ California Academy of Sciences 〰️ Starbucks 〰️ H&M 〰️ ConAgra 〰️ Sutter Health 〰️ Wealthfront 〰️ Oakland Museum 〰️ Gates Foundation 〰️
What clients are saying
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Working with Jana is an absolute pleasure. Beyond her talent, she brought warmth and genuine enthusiasm to the team, making the work seamless and enjoyable for everyone involved. I wholeheartedly recommend her to any organization looking for someone who truly understands and elevates their brand.
Katie Lynch
Founder & CEO
Apiary Life -
Jana was instrumental in shaping the brand and experience designs for Tuktu. Beyond design, she has a deep understanding of customer experience. She helped us rethink our entire customer journey and mentored us through key product decisions.
Rustam Sengupta
Founder
Tuktu Care -
Jana is an excellent design leader with an unbelievable talent for strategic project planning and organization. She allows everybody on her team the opportunity to be heard and she cares for their wellbeing.
Andy Deakin
Director
IDEO