I have a passion for learning and for creating a positive impact in the world.

In my early career I led design teams in San Francisco for 7+ years. At IDEO (a global design firm that helps companies innovate and grow), I led small and large scale projects across a wide range of industries. I am now freelancing from Berlin — mostly partnering with companies in healthcare, education, fin-tech, retail and culture.

I am a strategic thinker with an appetite for complex problem solving and high standards for quality. With deep expertise in visual communication, digital product development and design thinking, I am passionate about building great user experiences and impactful brands — from leading teams in research to uncover insights, to evolving brand strategy and visual identities, to shaping products and services.

My work has been recognized through numerous awards such as: Red Dot Award, Adobe Achievement Award, AIGA “Justified” Award, IDSA/IDEA Award.