I lead research, innovation, and design, bringing over 15 years of international experience to mission-driven startups and impactful brands across complex industries.
Originally from Germany, I spent 14 years in California, working out of San Francisco and Los Angeles for clients across the globe. Having studied at HfK Bremen, ArtCenter College of Design in Pasadena, and INSEAD Singapore, I bring a uniquely broad, multidisciplinary perspective to every project I touch.
Focus Areas
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I lead with curiosity. Through immersive research, observation, and testing, I deeply align with user needs, unpack complex problems, and uncover strategic opportunities for design.
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I bridge the gap between big-picture brand strategy and creative execution. My work spans the entire arc: defining a company's purpose and positioning, then bringing it to life through distinctive voice, visual identity, and experience design.
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I help leaders clarify their brand vision, sharpen their story, and redesign their visual identity to truly connect with their audience.
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I bridge design leadership with a passion for the craft, guiding teams or diving into the execution myself. I design cohesive digital ecosystems—including websites, mobile apps, and product experiences.
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I design experiences through a deep understanding of the entire user journey. By closely looking at digital, physical, and service touchpoints, I diagnose user pain points and transform them into positive, meaningful brand interactions.
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I help brands define their narrative and sharpen their voice. By aligning what you want to say with what your audience actually needs to hear, I turn strategic insights into an actionable content strategy that drives engagement.
I’ve always had a big curiosity for learning and a passion for building things that make the world a little better. I love diving into complex problems and figuring out how to make things work seamlessly for people.
After seven years of designing and leading teams in San Francisco—focusing on innovation and consulting at IDEO—I’m currently freelancing from Berlin. These days, I mostly partner with forward-thinking companies in healthcare, fin-tech, education, and retail to build great user experiences and impactful brands.
I love wearing multiple hats: part strategic thinker, part hands-on designer. I help clients look at the full picture—whether that means uncovering user needs, defining a brand's narrative, testing what resonates with diverse audiences, or designing the visual identity, products and services that bring it all to life.
With the rapid shift toward AI, my focus here is on designing intelligent products that solve real human needs. I bring that same curiosity to my own creative process—constantly testing new tools to optimize my workflows and push the boundaries of what is possible in design.
My work has been recognized through numerous awards such as: Red Dot Award, Adobe Achievement Award, AIGA “Justified” Award, IDSA/IDEA Award.
Skills
